Rich didn't just enter life with his attitudes.
Maybe some people do, but THAT only happens if they were reincarnated, AND someone messed up the whole "fresh memories" deal, which is not something that typically happens by anymore.
Not since "the incident".
GRANTED, there are exceptional cases in which there's some divine being rewarding, or making amends to, someone for various things from their previous life, and... What?
Oh. Right. Secrets of universe and all that.
Forget I said anything.